The task
Recognising our drinks expertise, Disaronno approached us to demonstrate the brand’s versatility and help change perception that it’s a drink mainly for the winter festive season.
What we did
The ‘Disaronno Sour’ cocktail turns Disaronno into a delicious, long, cool, drink – perfect for the summertime. We showcased the new serve at bars and identified relevant seasonal events that would help us reach our target audience including Henley Royal Regatta.
We designed and made a unique pop-up experience.
As well as helping to drive footfall and trial at events, we ensured that Disaronno was part of the conversation amongst cocktail lovers by underpinning our experiential campaign with social media. This helped ensure that we reached a wider audience as well as the more functional role of informing people about additional upcoming Disaronno events.
Impact
In total, well over 85,000 samples were served across the summer and more than 2,000 drinks sold at Henley Royal Regatta.
We received an amazing response reported by the various sampling teams at the events, and we generated a buzz about Disaronno across the brands social media including Facebook and Instagram. Disaronno saw an uplift in engagement and organic reach as fans shared pictures of their own Disaronno Sours alongside swapping tips about how to mix the perfect one.
