Creating sticky content for Instagram and Facebook.

Sellotape

The task

Sellotape came to us with a shopper brief. To position Sellotape as the brand that helps make Christmas a little bit easier for busy mums and dads.

As ever, we didn’t just take it at face value. We did some digging. Asked some questions. And helped come up with a solution that would deliver.

What we did

We created a social content strategy called Operation Christmas.

By recognising some of the truths that face busy modern families in the run up to Christmas, we rolled out social content that was engaging as well as helpful. Making sure the community that we were creating felt fully prepared for the festive season.

From our network of parenting influencers and bloggers we supported the social content with an influencer strategy with Mother Pukka at the heart. Together they brought to life our Operation Christmas proposition across their platforms as well as creating new content for ours.

The activity ran for three months across Facebook and Instagram.

"The creative content Mercieca delivered humanised Sellotape as a brand and has helped us to be a step closer to our consumers. We highly recommend the collaborative approach they have adopted.” Chao Roberts, Sellotape Brand Manager

Impact

It generated results by the sleigh full and all KPIs were exceeded.

37,192 engaged users

798, 936 total reach

4,396 direct leads to purchase