Launching the new Delta Max EFL/SPFL.

Mitre

The task

Create a campaign to mark the launch of the newly designed Mitre Delta Max EFL/SPFL.

What we did

We re-imagined the lines from the ball design as bold and hypnotic patterns creating the campaign ‘Stop Ball Watching’.

The campaign colours flexed to work for both The EFL and SPFL.

The patterns animated to form eye-catching, share-worthy creative. Our headline ‘Stop Ball Watching. Start Playing’ celebrated the return of football to screens while encouraging people to get out and play at a time when lockdown restrictions eased.

Brought to life across multiple touch points including digital, in store, pitch side LEDs and influencers.

"It was taking brand stand out to the max. As always the team at Mercieca delivered above and beyond the brief to really make an impact.” said Beth, Mitre Brand Manager

Impact

Initial launch was very positive resonating well on social and delivering eye-catching creative through stadium assets.

Our influencer activity delivered a reach of over 2.1M.

Beth, Mitre Brand Manager said

"An impactful campaign and creative suite of assets were created by Mercieca to really mesmerize. The social videos and content really were disruptive and eye-catching, allowing consumers to stop in their tracks and take notice. The stadium assets and branding truly captured the essence of the campaign, where you couldn’t take your eyes off the Mexican wave of footballs around the perimeter of the pitch.

It was taking brand stand out to the max. As always the team at Mercieca delivered above and beyond the brief to really make an impact.”