Weetabix x Virgin Sport.


We were tasked by Weetabix to raise awareness of the partnership between Weetabix Protein and Virgin Sport, by leveraging Virgin Sport assets and engaging with relevant influencers.

What we did

Due to Covid we had to adapt quickly to move a plan based predominantly on physical events, to an activity that could be launched virtually during Lockdown.

We flexed our partnership with Olympic boxer Luke Campbell, to take the youth challenge online via Instagram, alongside fitness influencer Faisal Abdalla.

Content included Instagram Live workouts, news generation, trade engagement & social. Supported by national, regional & trade media relations.


We generated over 40 news articles, over 250,000 views & 100% sign up to the event.

Sign up

“What a turnaround in such challenging times. There wasn’t a moment that you didn’t make me confident that we’d not only be able to deliver something… but make it worthwhile. Luke was the perfect ambassador too!” – Anna Cheatley, Brand Manager - Weetabix

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