The people behind the bottle.

Coca-Cola European Partners

The Task

Champion the people behind CCEP’s innovation investment across CCEP’s six UK production sites.

What we did

We created a video series called 60 SECOND STORIES published on CCEP’s Instagram and LinkedIn platforms.

Each video focuses on people working within particular roles associated with CCEP’s initiatives and their multi-million pound investment. We show key people making, selling and distributing some of the world’s best-loved drinks brands.

Impact

During 2019 we delivered a series of four videos with a combined OTS of 2m across Instagram and LinkedIn. The campaign will continue in 2020 with new videos to highlight different social topics, including diversity.

“We’ve had an outstandingly positive response to the 60 Second Stories series across all platforms. Mercieca have captured each subject and environment to show their true authenticity, which has enabled us to give insight into the people and parts of the business people don’t usually get to show” Selena Taylor, Head of Communications, GB