Harnessing the power of trade media.

Coca-Cola European Partners

Background

CCEP know how important trade media is to their business. They also know how complex the channel is, so they tapped into our knowledge, relationships and buying power to help them achieve the maximum return possible on their trade advertising investment.

What we do

With 80% of retail decision makers rating trade media the most useful source of business information and 58% buying products as a result of reading it, we make sure all CCEP’s brands achieve market-wide reach and genuine impact.

Within grocery, convenience, Out of Home and the On-trade, we’ve been buying CCEP’s media and producing ad campaigns for nearly 20 years.

Impact

Mercieca’s work helps build awareness of CCEP’s brands so that they are on every ‘must stock’ list. We also help CCEP to showcase their thought-leadership, influencing key decision makers in every retail channel.

“Coca-Cola European Partners has worked with Mercieca for many years and we rate their expertise in trade media, both in the off-trade and on-trade, as second to none. They consistently bring great value to every campaign we run and ensure our messages land on-time, every time, with the minimum amount of fuss” Amy Burgess, External Communications, CCEP