Making some noise in the trade.
Client
General Mills
Area
Consumer
Trade
The Challenge
Mercieca manages all General Mills trade PR and advertising, right across its portfolio.
The Old El Paso team tasked us with bringing its consumer campaign to life for trade customers in grocery, convenience and wholesale.
With a doubled marketing investment and an exciting new TVC, the brand challenged us to think big, and push them to be bold.
Our Approach
Our PR campaign generated widespread news coverage and insightful comment/retailer advice in editorial features.
And our trade advertising campaigns brought the brand assets to life through bold and disruptive media formats supporting both ‘Fajita Fridays’ and ‘Day of the Dead’ TTL campaigns.
