The task
Grant’s looked to us to help drive sales amongst a new younger audience with a premium blended Scotch whiskey, Grant’s Signature, by leveraging its global brand proposition ‘Stand together’.
What we did
Our creative team worked seamlessly with our shopper experts to create an engaging competition: ‘Win a Weekend Designed Around You and Five of Your Friends’. We brought the idea to life with a new premium pack design that also doubled as POS, delivering real standout on shelf.
We created targeted experiential activity around stores that would encourage the brand's target audience to try Grant's Signature at sampling stations. To ensure wider awareness we also promoted the campaign through a target media plan that included retail digital six sheets, retailer magazines and freestanding POS units, bringing new shoppers into the category.
