In spring 2020 Mercieca was tasked with relaunching the Lyons Coffee brand. Initially through trade communications, Lyons wanted to elevate the company profile and showcase the new/modernised packaging* & NPD, helping to drive distribution and open conversations with key customers in Grocery, Convenience and OOH channels.
*Brand design & packaging created by Distil Studio
What we did
Our campaign kicked off with high-profile advertising and a strategically planned brand success video with The Grocer/Grocer.com.
The campaign went on to feature advertorial and creative ad formats in relevant supplements and features in convenience and OOH titles. PR activity also achieved lead news status and generated coverage across convenience media.