Task
To create an advertising campaign to drive awareness of the Tia Maria + Coffee Project and new brand positioning as the leader of the coffee cocktail culture.
What we did
Working with renowned still life photographer Eugenio Franchi, we created our very own Tia Maria coffee capital replicating the London skyline using only coffee and cocktail paraphernalia.
The campaign, Coffee Lovers Unite, was a visual representation of the union between coffee and cocktails. It featured in all channels from traditional print media nationwide to global social media paid-for videos.
The campaign has already started to spread globally, with a creation of the Amsterdam skyline for the Dutch market and future plans of more cities across key markets.
Impact
Facebook paid-for 15 sec video:
Combined reach – 12,613,182
675,757 watched for 10 seconds or longer (5% of the reach viewed the full video)
Our UK press campaign ran nationwide for three months, in titles such as; Time Out, GQ, The Guardian Weekend, Grazia, Hello, Esquire, Stylist and Shortlist. It also ran in large trade tiles such as; Imbibe, Bar Magazine and The Morning Advertiser.
