What we did.

We created a pop-up run station, kitted out with Zwift powered treadmills and full bleed campaign graphics, placed along three of the best run route locations in Manchester, London and Bristol.

In the lead up to the activation we promoted the tour via a four week Instagram campaign. This was linked to a bespoke landing page on Saucony.com where people could book their slot on the Zwift powered treadmills in advance.

Once live, the run station was hosted by Saucony’s expert tech reps and athletes; Roxy Lawrence from SportsShoes.com and Alfie from Trackstaa. Who all demonstrated running techniques, helped people find their perfect fit and educated them on the benefits of the Ride 15.

Attendees were also surprised with spot prizes, including branded T-shirts, totes bags and over 70 lucky winner walked away with a brand new pair of Ride 15.

All of the live content was captured across Instagram Stories and we created a suite of organic ad posts for the @Sauconyuk Instagram page.

In addition, we prepared a full production toolkit that was shared with EMEA to replicate locally, produced social media assets, plus sourced and secured production partners for France and Germany.

Client testimonial

“Hugely pleased with the success of our Ride 15 launch. The activation was considered by Mercieca at every level, ensuring not only detailed planning, a premium and impactful production, engaged and energetic staff and high-footfall locations, but also high-quality content of the activity was promoted across social media pre, during and post event, ensuring that we maximised on the opportunity to drive awareness and trial across all available platforms.”

Gareth Lloyd, Saucony Marketing Manager, UK & Ireland