Licensed Trade Charity appoints Mercieca

To handle integrated campaign

07.12.2016

Licensed Trade Charity (LTC) has appointed us to handle a new integrated campaign designed to improve awareness of its charity services.

“Mercieca impressed us at every stage of the pitch process, particularly with their relevant experience within the charity sector. Awareness and engagement are two key challenges for the Licensed Trade Charity, and it was therefore important for us to work with an agency that thinks strategically as well as delivering disruptive creative.”
Liz Gaffer, LTC Director of Marketing and Charity Services

Adds Mercieca Director Gemma Oakes: “Delivering award-winning integrated work for two leading charities, Hospitality Action and Grocery Aid, put us at an advantage going into the pitch. Combined with our understanding of the licensed trade sector, we were equipped to deliver a winning strategy and approach for LTC. It’s a really important time for the charity and we’re excited to help make it top of mind for the many thousands of people who work in the industry.”

For more information about LTC click here.

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