Further to a competitive pitch, we’re excited to share that Mercieca has been appointed to handle the PR for MONIN, the leading syrup brand in the UK on-trade and a trusted partner for hospitality professionals all over the world*.
The brand is looking to improve awareness and trial with baristas and bartenders within coffee shops, pubs, bars and restaurants through proactive PR and influencer engagement, as part of an integrated communications plan.
We have been briefed to assist with new and incremental listings, a comprehensive calendar of NPD launches, and industry events to get its award-winning portfolio into product pages, and customers’ hands.
Iryna Apostol, UK&I Trade Marketing and PR Manager at MONIN, said of the appointment:
“We’re thrilled to announce our new partnership with Mercieca following an intense pitch process. This is such an important year for MONIN, and we needed an agency partner that would match our ambitions – and in fairness, Mercieca exceeded our expectation"
“We are fortunate to boast a market-leading position as the number one syrup brand*, and intend to elevate our communications over the coming months.”
Adds Mercieca Associate Director, Frankie Mercieca: “MONIN is the perfect client for us and complements our already strong portfolio of drinks clients. We’re confident that through our experience, knowledge and extensive network, we’ll be able to make a real difference to the brand’s approach to PR and communications going forward.”
*CGA OPME, 01/11/2022 to 31/10/2023 Allied Market Research, UK&I Flavoured syrup report, 2022