Further to a competitive pitch, Perry Ellis Europe, a leading designer, distributor, and licensor of a broad range of high-quality men’s and women’s apparel, accessories and fragrance, has appointed Mercieca as its integrated agency to launch the new SS24 Original Penguin Tennis & Padel collection in the UK.
Targeting tennis enthusiasts, the agency is creating a programme of activity including production (lifestyle & product photography), PR, events & press office, to launch the brands latest collection of tennis & padel apparel. The remit will also include utilising the brands professional athletes to drive greater awareness of the new men’s and women’s collection.
“We’re really happy to be working with Mercieca on our new campaign for Original Penguin Tennis & Padel SS24 collection. Grass court season is a peak time for the brand, and Mercieca proved their ability to hit the ground running to support us on everything from internal sell-in, through to activation to media and influencers. We’re really looking forward to seeing the activity roll out in the coming months.”
Adds Mercieca Director Gemma Oakes: “We were delighted to win this one. Original Penguin is a brilliant brand, with solid ambitions in tennis and padel. Through this activity we’re confident that we’ll drive awareness of the new collection, cement their partnerships with athletes, and ultimately drive summer sales.”