Leading global marketer of branded footwear, Wolverine Worldwide EMEA, asked us to help raise awareness for their innovative new ways of working.
What we did
We created a multimedia campaign to unveil the major office refurbishment and their pivot to a tech-first, sustainable, and flexible working approach for their 200+ UK employees. It featured ten employees from around the business shot in collaboration with creative duo Amit and Naroop. The campaign launched internally via video, educational comms, and wall graphics. Parts of the campaign have been extended globally.
The imagery, grid and language were based around Wolverine's new flexible way of working. Blueprints and architectural drawings formed the foundation for our graphic approach, keeping things modern, fresh and bold in order to sit beautifully within their office's sleek new interior.
As part of our second phase, we created comms to launch the new work space booking system on Wolverine's intranet hub.
We developed video content, FAQs, how to guides, and an easy to access hub where anyone using their new offices can find out how to book meeting rooms, desks and spaces.