Pushing new horizons for Nike Swim’s core range.
Nike Swim

The Task

Create a bank of core photography for the Nike Swim Evergreen range for retailers and partners to use across 365 digital and instore channels.

What we did

We worked with renowned portrait photographer, Dean Martindale, to capture fresh, authentic moments by the poolside. Whilst the product was functional, we brought the fun and energy through playful poses to align with Nike Swim’s ‘Joy Unfiltered’ brand mantra. Harnessing the stunning natural light on location to create a fresh and confident look that’s full of personality.


Over 40 assets were supplied to retailers and partners across EMEA, along with clear guidance on best practice covering logo placement and cropping to ensure a consistent look across multiple touchpoints.

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