What we did

We refreshed the brand identity using their existing packaging as a base to develop a look & feel that was bold and consistent across channels including their website, social media and sell in decks.

We created and implemented a flexible “Always On” social strategy and content plan, designed to drive engagement, growth, and brand awareness.

Identifying five guiding content pillars, we established a no-nonsense, motivational brand voice to accompany dynamic social content produced in-house – from fresh product photography and educational graphics to recipe Reels and workout guides.

Organic activity was then supported by a tailored paid social strategy, targeting both gym-goers and vegan audiences with bespoke product ads, designed to drive traffic to site and subsequently boost e-commerce sales.

We also identified a mix of content creators to expand the brand’s reach and amplify key messaging – ranging from micro-fitness fans to celebrity endorsements.