The latest protein brand to disrupt the supplement market, Natural Sports, tasked us with developing an integrated digital strategy to support its launch in the UK.
What we did
We refreshed the brand identity using their existing packaging as a base to develop a look & feel that was bold and consistent across channels including their website, social media and sell in decks.
We created and implemented a flexible “Always On” social strategy and content plan, designed to drive engagement, growth, and brand awareness.
Identifying five guiding content pillars, we established a no-nonsense, motivational brand voice to accompany dynamic social content produced in-house – from fresh product photography and educational graphics to recipe Reels and workout guides.
Organic activity was then supported by a tailored paid social strategy, targeting both gym-goers and vegan audiences with bespoke product ads, designed to drive traffic to site and subsequently boost e-commerce sales.
We also identified a mix of content creators to expand the brand’s reach and amplify key messaging – ranging from micro-fitness fans to celebrity endorsements.
> Drove 1579% increase in channel reach in our first month
> Over 753% increase in community interactions in our first month
> Generated over 500K page impressions in our first three months
> Delivered a full website reskin and 28 retouched product images for marketing purposes