Task
The energy drinks category is growing fast, in fact, 1 in 3 soft drinks sold is an energy drink and Monster is driving 77% of the category growth. With this in mind we were tasked to create a category initiative for Monster Energy, sharing their knowledge and insight with the convenience retail community, ultimately helping them make more from their chiller space.
What we did
We came up with an integrated communications programme and new creative identity for all of Monster’s customer-facing comms.
The initiative showcases Monster’s credentials and key product ranges, and offers retailers business advice, planograms, merchandising tips and chances to win exclusive prizes every quarter.
Launched on the first week of Jan 2021, the programme includes: a new online hub www.SalesSupercharged.co.uk, multimedia format advertising including long copy adverts, disruptive DPS’s, home page take overs, bespoke e-shots, sponsored editorial as well as video content.
We also created a suite of tools for the sales team and wholesale-specific ads and posters.
Paul Goold, Business Development Director at Monster Energy
