Demonstrating category leadership for Monster Energy.


The energy drinks category is growing fast, in fact, 1 in 3 soft drinks sold is an energy drink and Monster is driving 77% of the category growth. With this in mind we were tasked to create a category initiative for Monster Energy, sharing their knowledge and insight with the convenience retail community, ultimately helping them make more from their chiller space.

What we did

We came up with an integrated communications programme and new creative identity for all of Monster’s customer-facing comms.

The initiative showcases Monster’s credentials and key product ranges, and offers retailers business advice, planograms, merchandising tips and chances to win exclusive prizes every quarter.

Launched on the first week of Jan 2021, the programme includes: a new online hub, multimedia format advertising including long copy adverts, disruptive DPS’s, home page take overs, bespoke e-shots, sponsored editorial as well as video content.

We also created a suite of tools for the sales team and wholesale-specific ads and posters.

“Monster Energy is the driving force within the energy drinks sector, delivering most of our customers’ category sales growth. We are therefore in a great position to launch our own category initiative aimed at convenience and wholesale retailers nationwide, to help them benefit from our category knowledge and our merchandising expertise. Mercieca have captured the essence of our messaging perfectly, with a dynamic and impactful creative campaign that we’re really excited to share, and keen to evolve together in the future.”

Paul Goold, Business Development Director at Monster Energy


Media circulation – over 500k

Over 2million opportunities to see

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