Task
Leisure range cookers looked to us to create a campaign to drive awareness and drive content during main season.
What we did
We developed a content led strategy, aligned to one of the biggest social occasions outside of Christmas and Easter – Bonfire Night. We recruited TV chef Dan Doherty, to front a series of Bonfire Night recipes, videos and social content, demonstrating the versatility of cooking on a Leisure range cooker to our foodie audience.
On Bonfire Night itself we hosted an exclusive feast for 25 foodie influencers, including Great British Bake-Off finalist Ruby Bhogal, and MasterChef runner up Billy Wright. Dan served his delicious menu of smoked haddock chowder, Chipotle beef brisket buns and triple chocolate marshmallow ‘smores’ brownies.
Recipe content was also sold into national, lifestyle and food titles.
The results
Editorial coverage delivered a reach of over 5.4 million, including The Sun, Your Home and Foodapedia.
The Bonfire Night Feast achieved over 200+ Instagram stories and posts within 24 hours of the event, achieving 11,320,037 opportunities to see and 100% positive sentiment.
