What we did

We identified Spring cleaning as key timing. Not only for traditional news outlets, but cleaning and de-cluttering gurus who are eclipsing beauty bloggers as savvy homeowners show off their gleaming homes - offering tips and advice.

To appeal to the national news agenda, we created a story showing that millions of adults claim they’re ‘too busy’ for cleaning and housework.

Sold in to media on the same day as a media & influencer breakfast briefing in Soho, the story created a topical discussion amongst our guest list of media & influencers.

To land Beko’s tech messaging, we enlisted the help of The Gadget Show presenter Georgie Barrat, to host the briefing.

In addition, Mrs Hinch attended the briefing and shared her ingenious tips and tricks on how to make spring cleaning easy and fun as well as posting social content throughout.