What we did

Building on the core brand message ’Act before you react’, our creative and production teams developed disruptive POS materials for use across multiple shopper touchpoints.

At fixture we developed POS segmented by product types to ensure individual need-states were highlighted. This made it easier for shoppers to find Piri, identity their symptoms and select the right product for them.

For large retail accounts, we took a category approach, creating display units that were in keeping with customer’s core look and feel.

Impact

Piri’s brand presence and sales grew during pre-season and in-season across all sectors.

The Piri allergy centre display initiative was a huge success in larger retail outlets. Piri stood out amongst competitors and encouraged cross category purchase.