A taste of the Emirates FA Cup at Club Wembley.
Club Wembley

Task

Encourage people to consider Club Wembley membership as the best route to watching football, sport and music events at Wembley Stadium, utilising The Emirates FA Cup Final.

What we did

We invited content creators from food & drink and sport & lifestyle to an exclusive event in Club Wembley’s fine dining restaurant One Twenty. A once in a lifetime experience to taste The Emirates FA Cup menu, get hands-on in the Wembley kitchen, all hosted by the stadium’s Head of Culinary Harry Lomas.

Guests ranged from foodies Original Flava and Oli Paterson to sports presenter Joel Beya, and Love Island’s favourite cook Casey O’Gorman. Starting with a behind-the-scenes tour of the England dressing rooms, press conference room and pitch side, our guests joined the Club Wembley chefs to help prepare dishes from The Emirates FA Cup menu. As well as being the first to taste the match day servings, they were also able to help create additional dishes to be added to the final menu.

From pretending to be part of the England set up at a press conference, through to hearing how Harry and his team design a menu, guests were able to create reels of content, that ran throughout the evening and the following days.

Impact

In total over 100 pieces of content with 1.27million opportunities to see landed across Instagram, helping to drive engagement on Club Wembley’s platform, as well as views.

opportunities to see
1.2M
pieces of content
100+
"Genius event. It was amazing to meet Harry and get to cook alongside him and his team in the stadium kitchens. As a massive sports fan, being pitch side in the Wembley bowl was amazing." - Casey O’Gorman, Content Creator
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