The FA picks Mercieca to tackle SSE Women’s FA Cup influencer campaign.

14 March 2019

The SSE Women’s FA Cup continues to grow in popularity with fans. To maximise fan engagement, The Football Association has briefed us to create an influencer campaign that will not only bring to life the passion, skill and emotions of the tournament, but also drive attendance at the SSE Women’s FA Cup Final on 4 May at Wembley Stadium.

“In what is the biggest and most exciting year within women’s sport, we’re thrilled to be working with Mercieca for the remainder of the 2018-19 SSE Women’s FA Cup competition. The team’s energy, expertise and existing portfolio of work within the sports industry made them stand out as a perfect fit for our brief."
“Mercieca presented us with a really strong campaign and influencer strategy and we’re excited to be working with them to deliver activity which will bring fans closer to the action and give them a behind-the-scenes look into the pinnacle event in the women’s domestic football season.”
Ryan Armstrong, Senior Brand Manager, The Football Association
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