The big scoop: Mercieca briefed to handle Natural Sports launch.

22 November 2022

Natural Sports, the latest protein brand to disrupt the supplement market, has appointed Mercieca to support its launch in the UK through an integrated digital strategy. Founded by ex-world champion boxer Johnny Nelson and entrepreneur Nathan Linnell, Natural Sports offers protein solutions for everyday gym goers and fitness fans alike.

We’ve been tasked to create a new look and tone of voice for the brand, developing a social media approach through content production, management, and influencer engagement to grow a loyal online community. This will be supported by a flexible paid media strategy, driving consumers to site via social and PPC marketing to boost e-commerce sales. And aligned to the news agenda, targeted PR and editorial.

“We’re really excited to be working with another new brand in the fitness and wellbeing space. With over 83% of Instagram users using the platform to discover new products and services, it’s never been more crucial to utilise the channel to generate buzz around fresh and exciting brands. We can’t wait to support Natural Sports with their marketing efforts and be part of building their brand image and ultimately driving online sales.”
Gemma Oakes, Mercieca Director

“We approached Mercieca knowing that they have strong credentials in both FMCG and sport, which is quite rare for an agency partner. As well as giving them the freedom to create a new tone of voice for us online, they’ve been proactive in demonstrating the various areas that they can help our business with – beyond just social media. Heading into peak season for fitness and nutrition, we hope to land strong share of voice amongst our target consumers.”

Nathan Linnell, Natural Sports Founder

Natural Sports joins the likes of Canterbury, Mitre, Saucony, and Wolverine. If you’re looking to accelerate your content, get in touch with our team today at [email protected]

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