Perry Ellis Europe appoints Mercieca To launch PGA TOUR apparel.

27 February 2023

Perry Ellis Europe, the leading designer, distributor, and licensor of high-quality apparel, has appointed Mercieca to elevate the launch of its new PGA TOUR golf wear and accessories range, ahead of the new season.

We are supporting the launch with newly designed digital retail assets, lifestyle photography, design and production of a new look-book, as well as PR and influencer engagement.

Isabella Di Giuseppe, Marketing Manager Perry Ellis Europe said of the appointment:

“We approached Mercieca because of similar work we’d seen them do for sports lifestyle brands. They understand our business needs, helped us overcome challenges, and bring added value through their golf and media relationships, network, and their integrated approach. We’re really excited to see the new PGA TOUR apparel and accessories range go live on Amazon UK this month.”

“We’re thrilled to be working with Perry Ellis Europe to support them on their first PGA TOUR collection. There has been a lot going on in the background in terms of production, design, and asset creation to ensure the launch is as impactful as possible, and we can’t wait to see the next stage of the activation land with PR and influencer engagement,” Gemma Oakes, Mercieca Director adds.

The new PGA TOUR range that includes tops, shorts, trousers, and headwear and is available on Amazon UK from end of February. The brand will also showcase the collection at one of Europe’s largest golf shows, Bunkered LIVE at Birmingham NEC.

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