Further to a competitive pitch, Perry Ellis Europe, a leading designer, distributor, and licensor of a broad range of high-quality men’s and women’s apparel, accessories and fragrances, has appointed Mercieca as its integrated agency to launch the new SS23 Nike Swim collection to EMEA and UK markets.

Through a creative campaign, targeting Gen-Z, the agency has created a fully integrated programme including new creative, design, production (including brand guidelines, EMEA tool kits, lifestyle & product photography, social media content creation), retail, digital, influencer engagement, PR & retained press office.

“We’re thrilled to be working with Mercieca. They delivered a stand-out pitch for Nike Swim, marrying creativity and sports lifestyle experience, with a great understanding of our retail partners and business needs. They’ve hit the ground running to support us on everything from internal sell-in through to bringing the creative campaign to life. We can’t wait to see the new collection launch this summer and are excited to see the campaign go live later this month.”

Isabella Di Giuseppe, Brand Manager Perry Ellis Europe said of the appointment.

Gemma Oakes, PR Director at Mercieca adds: “We’re over the moon to be managing the integrated creative comms for Nike Swim going forward. This was a real passion pitch for the team, as it brings together all our expertise from creative concept, through to production, retail support, PR & influencers. We’ve quickly created such a trusted relationship with the client team, we can’t wait to launch in May.”

Pete Calvert, Creative Director at Mercieca adds: “This is another brilliant win for Mercieca, and we’re proud to add Nike Swim to our brand portfolio.”