Further to a competitive pitch, Perry Ellis Europe, a leading designer, distributor, and licensor of a broad range of high-quality men’s and women’s apparel, accessories and fragrances, has appointed Mercieca as its integrated agency to launch the new SS23 Nike Swim collection to EMEA and UK markets.
Through a creative campaign, targeting Gen-Z, the agency has created a fully integrated programme including new creative, design, production (including brand guidelines, EMEA tool kits, lifestyle & product photography, social media content creation), retail, digital, influencer engagement, PR & retained press office.
Isabella Di Giuseppe, Brand Manager Perry Ellis Europe said of the appointment.
Gemma Oakes, PR Director at Mercieca adds: “We’re over the moon to be managing the integrated creative comms for Nike Swim going forward. This was a real passion pitch for the team, as it brings together all our expertise from creative concept, through to production, retail support, PR & influencers. We’ve quickly created such a trusted relationship with the client team, we can’t wait to launch in May.”
Pete Calvert, Creative Director at Mercieca adds: “This is another brilliant win for Mercieca, and we’re proud to add Nike Swim to our brand portfolio.”