The Snappy Group, a technology platform that connects people with local businesses, has appointed Mercieca to manage its integrated communications programme.
The company is formed of two businesses, Snappy Shopper and hungrrr, operating in the growing convenience grocery and hospitality sectors. Its website and proprietary mobile app technology provide local businesses with an e-commerce delivery and click & collect solution for consumers.
Briefed to position the Snappy Shopper and hungrrr brands as category leaders through engaging insights and category delivery, we will drive awareness by delivering an integrated programme of PR, advertising, sponsorships, and bespoke industry events.
“We’re delighted to partner with Mercieca as we evolve our communications programme to meet our business objectives, utilising their unparalleled connections in the industry. Out of the agencies pitching, they stood out because of their experience and network, and their well thought out strategy.”
Frankie Mercieca, Mercieca Associate Director, added: “As new technologies emerge within the convenience and hospitality industries, we have hit the ground running with Snappy Shopper and hungrrr. As well as capitalising on our network, we’ve delivered a solid strategy that we are confident will deliver against their business objectives.”