Mercieca has created a new integrated campaign to drive awareness of football brand Mitre’s new partnership as the Official Football Supplier of The FA competitions including the Emirates FA Cup and SSE Women’s FA Cup.
The new This Is Football campaign is designed to deliver both the emotion and passion of The FA competitions, from on-pitch moments to the inclusivity and excitement of the tournaments. The visual tone of voice will translate across social media, stadium branding, digital and shopper. The activation is support by PR and influencer engagement.
Commenting on the new activity, Assistant Brand Manager - Teamsports Beth Fletcher-Hunt said:
“We love working with Mercieca. They have such an in depth knowledge of our industry and strong connections with key influencers, it has enabled us to work together to develop a social and PR strategy that resonates with our core audience. "
“The new This Is Football creative has a consistent treatment across all assets and content, creating a visually impactful campaign to launch our partnership with The FA through all channels. We’re already tracking fantastic results.”