We’re more than a little bit excited to announce that we have won a new brief to manage the PR for Reach Fitness including strength and conditioning coach Richard Tidmarsh. One of London’s leading gyms for group fitness and personal training, Reach Fitness has briefed us to help drive awareness amongst its target audience of fitness fans and professionals.
Says Reach Fitness Founder Richard Tidmarsh, of the new appointment: “Having seen the work that Mercieca has delivered for brands including Brooks Running, Puma and Mitre they were already on our radar. The team’s knowledge, creativity and network brings great value to our business and their social media expertise will help us to drive greater awareness.
The team’s knowledge, creativity and network brings great value to our business and their social media expertise will help us to drive greater awareness
“This is a pivotal time for us as a team as we launch our new Training on Demand online fitness portal, so we need to ensure that we partner with an agency who we know deliver, and are as passionate as we are.”
Adds Mercieca Director Gemma Oakes: “We’re really excited to be working with Reach Fitness to drive awareness in London, as well as a wider national campaign to promote the new online fitness downloads.
“Our sport and fitness offering has accelerated over the last few years, widening from PR to also now include design, brand partnerships, social media and more recently publicity for a number of high profile athletes.
“This puts us in a really strong position to offer brands like Reach Fitness an integrated approach, delivering even greater value.”
Mercieca also manages the PR for Activate Sports including Sam Quek, Nile Wilson and Jimmy Anderson, and Green Room Sports roster of rugby talent including Jonathan Joseph, George Ford and Joe Launchbury. For more information contact [email protected]