Mercieca appointed as URBAN eat's social agency

3 April 2019

At Mercieca we love a good sandwich. That’s one of the reasons we’re so chuffed to have been appointed social media agency for the UK’s number one sandwich brand, URBAN eat, and its parent company, Adelie Foods.

We couldn’t resist kicking off with an April Fool's – well our contract did start on April 1st!

We’ll be continuing to manage the PR for Adelie Foods as it continues on its journey to be the preferred Food To Go supplier. Plus, we’re now also managing the company’s websites too.

“Mercieca showed they really know our business. They captured the fun and creativity of URBAN eat, while also demonstrating a solid strategy and approach. We’re delighted to be extending their remit and look forward to what they’ll bring to our digital channels in the months to come.”
Wayne Greensmith, Head of Category Marketing at Adelie Foods
“When 67% of the UK’s population is actively using social media* and a reported 73% of Gen Zers make purchases based on social media recommendations**, it’s never been more important for a brand like URBAN eat to get its social right. We’re looking forward to getting our teeth stuck in!”
Gemma Oakes, Mercieca Director

*Digital 2019 report, WeAreSocial & Hootsuite **Gen Z Shopping Habits Survey, Retail Assist, 2018

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