Another brilliant win for Team Mercieca as we’re appointed integrated agency for Lyons. The new brief includes creative, PR, influencer and multi-channel advertising, as the brand unveils a new look and portfolio of blends. Steeped in heritage, Lyons has been roasting coffee in the UK since 1904 and is a key brand within the UCC Coffee UK & Ireland portfolio, the UK’s largest roaster.
“2020 is a really important and exciting year for Lyons as we reposition and re-launch our range. We wanted an agency that could demonstrate creativity, knowledge, network and passion. Mercieca demonstrated that perfectly during the pitch, and we’re pleased to partner with them to deliver a truly integrated campaign.”
Adds Mercieca PR Director Gemma Oakes: “We’re really happy to be working with Lyons on this new campaign. We know their target audience inside out, so have really enjoyed creating this campaign which will be launched in two phases – the first phase going live in March.”