Instagram has unveiled its 2024 Instagram Trend Talk, Gen Z’s take on trends that will drive global culture next year.
A great read for anyone who is looking to join Gen Z’s conversation. Whether it’s fashion, beauty, news or dating, this survey brings to the surface many of the trends that matter to Gen Z. Ahead of any new proposal or strategy, we always start by asking the target audience what they want, think and feel, and the 2024 Instagram Trend Talk, in partnership with WGSM goes wider than that, across parts of the UK, US, Europe & Asia. Any great idea stems from a truth.
“2023 has been a year on socials to remember. From Barbie-core painting the world pink, to the rise of the ‘girl dinner’, viral moments and trends on Instagram and beyond have been driving global culture and influencing Gen Z’s next move.” – Instagram.
Here are our top three findings from the 2024 Instagram Trend Talk report: