Last year, Hospitality Action spent over £600,000 helping people who fell on hard times. Their support is vital to so many within the industry, and we’re passionate about helping them raise even more awareness of their work through creative channels.
Last night saw us pick up a much coveted International Food & Beverage Advertising Award for our ‘It Could Happen to Anyone’ campaign for Hospitality Action. Hosted at the Hurlingham Club in West London, we witnessed some of the best work from agencies around the world.
Now in its 18th year, the FAB Awards celebrate creative excellence in the food and beverage across all marketing disciplines. Shortlisted in the Press and Print category, we were thrilled to be awarded a FAB for best use of photography.
The series of hard-hitting images including top chefs Heston Blumenthal and Jason Atherton illustrated the effects of a range of issues, including addiction and domestic violence. Shocking and inspiring, the advertisements featured across print, online and social media and were supported by a targeted PR campaign including a television interview with Hospitality Action CEO Penny Moore. Over the past year the images have drawn a lot of attention, widespread acclaim and boosted awareness of the unrivalled support which the charity offers members of the hospitality industry.
Comments Managing Director Rod Taylor, “We’re very proud to have been recognised at an international level for this campaign. Last year, Hospitality Action spent over £600,000 helping people who fell on hard times. Their support is vital to so many within the industry, and we’re passionate about helping them raise even more awareness of their work through creative channels.”
