Oh, we love it when a plan comes together and are excited to see our new influencer campaign for Premier Protein go live in time for #FitFeb.
The everyday protein bar brand briefed us last September to drive awareness of the brand as it increased its UK distribution. To help reach their target audience of young professionals, we lined up a new partnership with professional dancer, TV judge and fitness fan, Oti Oti Mabuse.
Throughout February, Oti will be posting feel good content demonstrating the benefits of Premier Protein in her busy working life, alongside targeted editorial interviews in fitness and lifestyle titles.
The activity is the start of a busy six-months for the brand, who are aiming to reach six million healthy snackers, across social and shopper, raising awareness of the brand in the UK.
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