We were tasked to highlight the strong regional presence CCE has in GB, in turn disproving assumptions about the origin of the famous drinks.
The ‘Made in GB’ campaign was introduced in 2014 to celebrate the relationships enjoyed with local communities by the 11 CCE sites up and down the country, not to mention the 4,000-strong workforce.
We produced a series of case study-style adverts, each featuring various members of the workforce from the respective sites, building on the campaign’s success of previous years and placed in national trade-facing titles alongside coverage in local press for each of the regions.
By offering a personal touch to such a famous brand, we’ve managed to champion the personalities behind Coca-Cola Enterprises’ success, whilst creating lasting moments in the spotlight for just a handful of those that represent their local communities.
This year’s campaign has seen an overwhelmingly positive response both within CCE and beyond, and has triggered exciting discussions about where we can take the campaign next. Watch this space!
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