A digital toolkit was supplied to retailers, designed to meet the growing demand for ready-made social content that can be shared across their own social channels.

Once distribution was in full flow, we partnered with three influential retailers across the UK to activate their own in-store sampling days. Complete with eye catching POS, FSDUs, custom sampling stations, and uniforms, Pringles Flame Grilled Steak was unmissable and we certainly has local customers raving about the product!

Retailer Testimonials

Bay Bashir, Go Local Fleet Store, Middlesborough: “It was so great to have Pringles activate at our store – the window vinyls were eye-catching, and we had so many customers popping in to see if they could buy a tube for themselves! Events like this in-store for new products really help boost sales within the category, giving brands much higher repeat purchase of NPDs as shoppers get to trial them first-hand.”

Jas Chatha, Chatha’s Go Local, Bradford: “The Pringles activity brought a real buzz to the store - customers were curious, chatting about the new flavour, and it definitely helped boost interest in the category. It’s not every day you get something a bit different happening in-store, and it really helped us stand out.”

Chloe Taylor-Green, SPAR Western Downs, Stafford: “The Pringles activation went down really well with our customers - we handed out loads of tubes and it got people talking about the new flavour. It brought a real sense of excitement to the store and helped drive interest in the whole snacks aisle. It’s always great to have support from brands in-store - we’d definitely get involved again!”