Glebe Farm, the UK’s leading producer of premium, gluten-free oats and owner of the PureOaty brand of oat drinks and cereals, has appointed Mercieca to handle its PR and LinkedIn channel. We’ve been tasked to help drive awareness of the company’s credentials, new products and offering, through a creative communications programme.
Reporting into the Glebe Farm marketing team, we will manage all proactive and reactive media enquiries, commencing with a targeted trade PR strategy. We will also be developing the brand’s LinkedIn platform through a bespoke content strategy, growing channel following and enhancing brand reputation, whilst maintaining a highly engaged audience. Both strategies will build on Glebe Farm’s reputation as the premier supplier of gluten free oats throughout Europe.
Abigail Nelson-Ehoff, Head of Marketing, said of the appointment:
“I worked with Mercieca in a previous food & drink company, so was very much aware not just of their experience, but how they work. Within just weeks they’ve become a true extension of our team, demonstrating the strength of their network, and proactivity to deliver the best possible results for Glebe Farm. They have a rare blend that combines creativity with commercial thinking. We have some really exciting plans short and long term as a business and are confident that Mercieca will help us lift our company profile and engage decision makers through their storytelling.”
Gemma Oakes PR Director at Mercieca adds: “We’re excited to be working with the team at Glebe Farm. They’re the only farm in the UK growing and processing 100% gluten free oats into porridge flakes, oat flour, and their delicious gluten free oat drink, PureOaty, which has been a huge hit in the Mercieca office!”
Glebe Farm is an independent business led by sister and brother team, Rebecca, and Philip Rayner, on their family farm in Cambridgeshire. Stockists include Amazon and select Morrisons stores.