Sellotape appoints Mercieca to handle social media

14.09.2016

​We’re chuffed to bits to announce that iconic British brand Sellotape has appointed us to manage its social media.
Mercieca

Launched this month, our new ‘Don’t Come Unstuck’ campaign includes a relaunch of the brands Facebook, alongside the introduction of Instagram and influencer identification. Targeting families and young professionals, the activity is key to driving engagement in the run up to Christmas.

We’ve combined social and shopper to drive sales and brand loyalty having previously re-designed Sellotape’s iconic packaging and in-store POS branding. The new look, that incorporates the ‘Don’t Come Unstuck’ theme, will continue throughout Sellotape’s social media channels ensuring consistency across all channels.

Chao Roberts, Brand Manager, Sellotape says: “Sellotape is a much loved British brand, and we’re excited to be upping our marketing activity to include social media for the first time. It was essential that we worked with an agency with proven credentials as well as stand-out ideas, and Mercieca has certainly proven to deliver on both counts.”

Adds PR Director Gemma Oakes, Mercieca: “We’re really excited to be working with such an iconic brand. We like to keep things simple, and knowing that Christmas is Sellotape’s busiest sales period we have created a hub of activity to ensure we engage the target audience, with strong creative at the heart.”

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