MERCIECA TO HANDLE YAZOO PR.

Makers of Yazoo and Optiwell hands us new health & nutrition brief

03.08.2016

Brilliant news! FrieslandCampina UK, the company behind leading consumer brands Yazoo and Optiwell, has briefed us to manage the PR for its ongoing health and nutrition program.

Through consumer, trade and internal PR, we will help to drive its share of voice around the ongoing sugar debate whilst raising its profile as a world class dairy company producing healthy, nutritious and delicious products.

Will Jones, Marketing Director, FrieslandCampina UK says: “Mercieca really understands our business and the path we are on with our health and nutrition strategy. They’re extremely well placed to help us shout about the steps we’re taking and maximise awareness around our game-changing NPD pipeline.”

Our PR Director Gemma Oakes, adds: “FrieslandCampina has a fantastic portfolio of consumer brands and we’re really happy they’ve chosen us to handle PR for their ongoing health and nutrition work. Our previous experience and passion for food and drink PR makes for a fantastic partnership. We’re all very excited to get started.”

Visit Yazoo and Optiwell

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